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Bloody Elbow

UFC On Fox 2: Michael Bisping Flips Off Fans At Weigh Ins, Nearly Loses Sponsor

Photo by Esther Lin for MMA Fighting.

Photo by Esther Lin for MMA Fighting.

British middleweight Michael Bisping faces Chael Sonnen tomorrow night at UFC on Fox 2 in Chicago, Illinois. Tonight at the weigh ins, the voluble fighter flipped off the pro-Sonnen crowd when they booed him.

It seems to have cost Bisping a sponsor based on this tweet from MMA Elite:

I must apologize to all of our fans.After sponsoring Bisping he flips off fans at weigh in. He will never be sponsored by us again!
Jan 27 via web Favorite Retweet Reply

It's interesting that MMA Elite also sponsors Quinton "Rampage" Jackson and Muhammed "King Mo" Lawal without complaint. Jackson is remembered for his energy drink fueled "rampage" that left him under arrest for hit and run and Lawal failed a post-fight drug test just weeks ago. Apparently sticks and stones will never cost you a sponsor but flipping the bird at fans will get you off the sponsor rolls pretty quick. What do you think?

UPDATE: MMA Elite has changed their tune:

I must humbly say that i jumped the gun on Michael Bisping. I just spoke to him and he truly is a gentleman.What i was concerned about.....
Jan 28 via web Favorite Retweet Reply

Is not what he is truly about. Although I do not endorse the finger, his intentions are not of bad intent but a persona.
Jan 28 via web Favorite Retweet Reply

After speaking to him you cant help but like this man. We will continue to stand behind him!
Jan 28 via web Favorite Retweet Reply

SBN coverage of UFC on Fox 2

Poll
Does MMA Elite's decision to fire Michael Bisping make you more or less likely to buy their products?
More! They're standing with the fans.
727 votes
Less! This is lame.
2158 votes

2885 votes | Poll has closed

0 recs  |  164 comments

Comments

How about a voting option

Does not affect my likeliness to buy their poduct?

Cause I have never heard of MMA Elite before just now, and do not intend to purchase their gear no matter who they sponsor.

Same here, seen the name. But don’t know what the hell they sell =\

should have this spot to vote on.

Indifferent. It aint my money.

there is an option for that

don’t vote

throw me in on that also, I know I have seen the logo but had no idea what the hell it was for.

I don't know..

They may be making a bigger deal about this than it really is. He was just trying to get a crowd reaction I think. Just trying to ruffle some feathers. I would not have found it to be personally offensive if I was a spectator.

He was just playing to the fans.....
Now I get why.

I’ve seen that brand somewhere. And that somewhere is Wal Mart. Doesn’t get any more mainstream than that, and middle fingers aren’t allowed.

I knew I had seen it somewhere!

The Rampage thing was bad, but the MO deal not so much.

This is lame

Bisping is just living up a character. If you’re offended by that **** then you need to grow the hell up. Hell he even did it with a smile on his face.

how about i don't care

because i really don’t

im not gonna buy more or less mma elite products just because they stopped sponsoring bisping.

but i think bisping needs to learn how to interact with fans

He is very interactive.

As the middle finger shows

I think he was interacting just fine. They were booing and trying to get that exact reaction from him. once he flipped them off they loved it. This is really not an issue.

By the way I met Matt Sera at a seminar and took a class from him, and he is a very cool guy and very fan friendly.

Absolutely

It was very pantomime. The boos seemed to gt a little warmer and friendlier after the middle finger.

Dropping Bisping, and not having any designs with skulls on them?

Hmm … I dunno, sounds good to me.

If only I could rec the brand

That’s a pretty lame reason not to sponsor somebody.

Your twitter link is funny in this case

I had the name first, dammit!

I had a small site back in 2007 called MMA-Elite.com, I don’t think the brand came around until ’08 or ’09. At least I had never heard of it until then. I keep the twitter name out of spite :)

aaahahaha rec’d for the sig

i actually respect that from bisping.. if hundred of fans at weigh ins want to boo him and call him names he should be able to flip them off...

besides i doubt bisping cares about a 3rd rate mma clothing line sponsering him

They have every right to do this, but a double bird during a way in seems pretty low on the list of offensive things mma fighters have done.

i have no idea why I spelled weigh wrong.

Because

You have been up all night slamming energy drinks.

you have the choice between spelt and spelled

and you chose.. spelled?

they are both correct.

I just stated that?

The question is why you chose to use spelled instead of spelt?
spelled ick

because I’m not an animal.

Are you now trying to differentiate humans from other animals?

I dont Twitter...have the responses been positive or negative...
well...I twittered once.....

my tongue cramped up bad though…

It seems like the response has been largely negative and the guy has kinda backed off his claim that they would never sponsor Bisping again.

Can somebody please enlighten me...

Why is this so offensive in the US? I noticed they would blur it out on TV etc, now this.

it's the american sign language equivalent of "fuck you".
the same as everywhere else in the world

it just seems americans take so much more offense to it than anybody else

The general American public still has a disproportionate puritanical streak

they’re more sensitive to profanity than other cultures.

I don't think we need to over think it

people get pissed when you flip them off anywhere on the planet.

Not defending MMA-Elite (whoever they are) but they’re probably just worried about people making a negative association between their products (whatever they may be) and a dude that people hate.

If they were worried about that

They wouldn’t even consider Bisping

yeah that's why its silly

but I don’t think that there’s a bigger point here about American puritanism.

Probably shouldn't have sponsored MICHAEL BISPING in the first place then.

It would be like a sponsor saying they won’t sponsor Chael any more after he says something outlandish and offensive. They had to have known what they were getting into beforehand, and they just look stupid for being surprised that something like this happened. Bisping is probably better known for doing shit like this than anything he’s accomplished in competition (besides getting ko’d).

yeah

like I said, I’m not defending the move, I’m just noting that being annoyed when someone flips you off isn’t some sort of unique U.S.-only quirk.

I’m Aussie I couldn’t care less if somebody flipped me the bird. I would probably laugh at them like they were 6 yrs old.

It baffles me that people can get so offended by that. Never knew aussies use ‘cunt’ as loosely as we do

Its a term of endearment.

You know what, I don’t even know if they blur it in my country. But I’m pretty sure it would be considered as offensive if not more.

Someone should photoshop that pic with the Aoki pic
I think MMA Elite is making well here

Free publicity!

That's fucked up. I was there & he was just playing around.

I was in the 3rd row & could clearly see him smiling as he playfully flipped us off. He was just playing the role & didn’t seem nearly as dickish as he did during the Rivera or Mayhem weigh-ins.

Bisping is a dumbass, but nobody got hurt.

MMA Elite has to get their fucking priorities straight, especially when Bisping was just doing it for the lolz and garnering attention.

MMA Elite's apparel and general style is ass ugly anyways.
I watched the weigh ins and didn't even notice he flipped the bird. Weird
probably because of the puritanical atitude in america

but seriously. the internet has made us all comfortably numb at a frighteningly young age

i watched them with my 17 year old brother.

and when i came on here and saw this story asked if he remembered bisping flipping the bird, we both thought he just raised his fists in typical fighter weigh in pose. i paid no attention, but i guess it doesnt matter anymore anyways.

I am going to laugh my ass off at MMA Elite if Bisping wins and gets to fight Anderson in probably the biggest UFC card in history.

sounds like a shitty sponsor trying to get some press

no idea who or what an mma elite is

Bisping certainly isn't MMA Elite
Unless he beats Sonnen, in which case: fuck.
if he does it will be because Chael sucks, not because Mike is good

haven’t you learned how the internets works yet?

I hope Bisping doesn't win because my head exploding will not be fun
I was gonna say I would eat my hat

But this isn’t Guillard-Miller, I’m not that confident

pretty silly of them to do that

Bisping is a hot draw, love him or hate him.

And he was just being himself.

Anyway, that is pretty weasely of the sponsors to pull right before his fight, i hope he gets his money from them, and im sure tons of sponsors will want to take that place anyway.

https://twitter.com/#!/MMAELITE_Alden/status/163089654378270720

Looks like MMA Elite has had a change of heart.

Why did they back down?

That guy is not a man of his word.

/MMA fan

The internet’s great for these things

Yeah, saw that

When I was going to their twitter to tell them who has two thumbs and no interest in buying their products ever again.

lol

you bought them before?!?!?!

Small town, brand name board shorts are seasonal

Guess what’s everywhere and always has what in stock?

If you guessed Wal-Mart and MMA Elite, you are correct! I’d never compete in them, but I can only do so much laundry so often.

what a jerk, he deserved that.
They're with the fans....no

Bisping is being a heel, intentional or not, WHICH when he gets his ass kicked will be THAT much sweeter entertainment FOR the fans. MMA Elite you lose.

Oh no.

Middle fingers.

I’ll be right back with a self-righteous comment, just gotta go do something more important first.

Glad they retracted

Just watched the weigh ins and Bisping gave the fans exactly what they wanted. He was totally hamming that double-bird. Weaksauce to pull a sponsership for that

Were you expecting a nice wave and hello?

get the fuck outta here. You sign a guy like Bisping you know what you’re buying into and to say otherwise is bullshit!

At least he manned up and admitted he was wrong.

Alden is a master pupil of the Dana White school of human resources

i just read the whole thing

I don’t think this guy should be running a company….I don’t believe he should be able to even own a hampster.

FLIP FLOP spin city, oops we f’ed up now we love bisping again so please buy our crap products

I’m sad I didn’t get in here to ridicule this company for pulling Bisping before they retracted.

You’re going to split with the guy who is playing things up and making people want to watch him (whether they want to see him win or lose is irrelevant) and could possibly be challenging for the middleweight title this year. Brilliant!

This was totally staged

Great PR stunt

Yaa

Going back n forth kinda looked lame with them bejng there. The trash talk is still legit though

flip meet flop flop meet flip
Spit at corner men no biggie

But flip off the crowd….. No mma elite for u. Um…….ok.

Great news guys, now we can continue purchasing their wonderful products! They're not fugly at all!!

I can't help but think of

INTO PIECESRAWRGDFSLLMSLM!!!

Hah, I actually own those shorts

They were the only reasonably priced fight shorts i could find, thank you Wal-Mart.

WTF

is with the skulls on MMA clothing? Looks so shit.

If I buy one of those shirts, I can stop training and sell all my guns.

Ha

And u guys say Dana jumps the gun too early…..

i very rarely notice any fighter's sponsor

unless they stand out like condom depot or something

mma elite is as generic as it gets and now i think they’re bitches

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