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Bloody Elbow

Great Moments In MMA Marketing: Showtime Releases 'Hits And Chicks'

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Richard Wolowicz - Getty Images

Remember EliteXC? It was the MMA promotion of Gary and Jared Shaw that hoped to directly compete with the UFC at a time when there was no clear number two promotion in the United States. They were able to secure a television agreement with Showtime and CBS to become the first MMA promotion to air on network television. Featuring extremely marketable fighters in Gina Carano and Kimbo Slice, they were able to gain a bit of a foothold in the market.

Around the same time that KimboMania was running wild, Showtime also had a marketable heavyweight boxer named Samuel Peter making waves in boxing circles. The marketing team at Showtime decided to try and take advantage of the rising popularity of these two heavyweight superstars by releasing what may be the only piece of advertising that could rival the IFL Rap in absurdity. With the help of an unknown band called "DopplegangGanger", Showtime released a song titled "Hits and Chicks".

The lyrics...

In the ring or in the cage any way you Slice it we love our jugs and pugs.

Try getting it up when you get knocked down...Hits and Chicks! Hits and Chicks!

Kaboom! Kabluey! Oh boy! Hot Fooey! Hits and Chicks! Hits and Chicks! Hits and Chicks! Hits and Chicks!

Busted ears! Bodacious Boobs and one of the best knockouts in years! It's hard getting it up when you get knocked down! Hits and Chicks! Hits and Chicks!

Kimbo Slice! Sam Peter! We love em! Hits and Chicks! Hits and chiiiiiiiiiiiiicks!!!!

I hope you enjoyed another great moment in MMA marketing.

1 recs  |  53 comments

Comments

Yeah boy!!!!!!

Hits & chicks, hits & chicks

Never seen that before

Surprisingly decent….
For how terrible the lyrics are.
Pretty good for a laugh.

Yeah that wasn't nearly as bad as I thought it would be

Not quite at the ridiculousness level of the IFL Rap

You got my fights mixed with your sluts!

You got my sluts mixed with your fights!

The end of the video is so creepy by the way

Like here’s a girl in a bikini pouring water on her crotch!

Headline reads Great Momements in MMA Marketing
Do you feel I lied to you in some way?

I think he’s agreeing with you.

I think

we have our new American Idol.

That guy couldn’t sing worth shit.

Jesus Christ… That band had to have been someone’s friend or something.

The ending is what made me go like that...

I was like “Um…HUH?” Only thing they lacked was a lion donning a fencing uniform riding a unicycle.

momements????
typo!
Change it back.

Momements is surprisingly fitting.

Hey, staff, don't forget that one time Carmel Elektra was contracted to do promotion for the UFC.
Great Momements...you got me stutt...stutt...stutttttering, dude

Can’t wait for Hallman’s marketing: Bits and Dicks, Bits and Dicks…….

typo!

The fuck it was, man. That was deliberate. You were caught up in the mommement, admit it.

dude...

Made me choke on my cereal. Just need hallman rapping it in his speedo with his lisp goin

A rival song to Boats and Hoes.

it makes me sad that

(and if im not mistaken) this was our last push at keeping boxing relevant over here, with Peter at the Helm .. and a klitzsko (sp?) pounded him (well the first one wasnt a bad fight) that reality away ..

after that .. its like we gave up on the BIG push to get boxing (in particular the heavys) back in the spotlight ..

Isnt this dude like the only dude thats lost to both the Klitzskco (sp?) bros? ..

I mean even Vitali (Im pretty sure thats the one that just got slapped) ..HIS fight isnt even broadcast over here unless you have some obscure way of viewing it

sigh damn Ukrainians …

HEY ..!! at lest I got my MMA …

HITS AND CHICKS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

such an awful job considering both guys promote themselves really kimbo with his background and sam peter with his great interview skills “WHO NECKS!!!”
http://www.youtube.com/watch?v=liwDVF69Cis

By like 20 seconds in

I wanted to stick firecrackers in my ears. Ladies and gentleman, ITS SHOWTIME!

and people say Chael Sonnen is bad for the sport...
I love videos that have chicks with di.....uhhh wait...

Which video is this again? Oh yeah, Hits and Chicks. Love that song!!

IT'S HARD TO GET IT UP

WHEN YOU GET KNOCKED DOWN
HITS ’N CHICKS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

WHEN YOUR CROTCH
STARTS TO ITCH
HITS ’N CHICKS!!!!!!!!!!!!!!!!!!!!!

Good goddamn is that ever terrible.

I’d rather listen to Tubthumper by Chumbawumba, in reverse, while recieving a hot sauce enema…

Tubthumper...

is a masterpiece. Don’t ever talk shit about Danny Boy.

Way to appeal to the lowest common denominator

TITS! ASSES! GUYS HITTING EACH OTHER IN THE HEAD! MORE TITS!

Christ.

This makes Stemm

Look like Metallica.

Metallica sucks.
yeah bu Metallica is terrible

Either my phone screwed me or I really hate Metallica.

Catchy tune...
Much as I love things that don't take themselves seriously

That is some low quality shit there. Sam Peter and Kimbo Slice tagged onto the end blatant placement of product, singing terrible, scenes of fights went by too fast, woman getting splashed? and probably end up getting shit publicity from every women’s rights organisation in the planet. boo.

When the hell....

did the guys from “its always sunny in Philadelphia” have the time to make this?

The best part has to be how even Mr. DopplegangGanger had too much journalistic integrity to say that knockout was the best ever, or even definitively “best in years,” instead settling on the hilariously awkward “and ONE OF the best knockouts in years.”

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