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UFC 144: Yoshihiro Akiyama Leads The UFC Back To Japan

Akiyama_mediumWith the UFC returning to Japan for the first time in a decade for this Saturday's UFC 144 in the storied Saitama Super Arena, the UFC has done its best to stack the card with Japanese fighters from their roster.

That roster includes fighters who rose to prominence in Japan after the boom like Hatsu Hioki, fighters who toiled in the smaller Japanese promotions like Riki Fukuda and Takeya Mizugaki, Yushin Okami, a fighter who has fought in the UFC for almost his whole career and even fighters who were big stars during Japan's MMA boom such as Norifumi "Kid" Yamamoto and Takanori Gomi.

But no Japanese fighter on the UFC 144 card is a bigger star in his homeland* than Yoshihiro Akiyama. Frustratingly for Akiyama and the UFC, his 1-3 run with the promotion keeps him out of the headliner or co-main event slots.

But the 36-year-old has finally decided to cut weight and fight against men his own size in the welterweight division. Former Strikeforce champ and UFC #1 contender Jake Shields will be his test case.

He talked to UFC.com about the decision:

"I am not tall and big enough among other UFC fighters and decided to change to my "original" division," said the 5-foot-11 Akiyama through translator Takashi Iizuka. It was at 81 kilograms (178 pounds) that Akiyama won numerous judo titles, and while he will retain the technical knowledge and gritty competitiveness that has marked his seven year MMA career, he'll also be competing on a level physical playing field, and he believes that "I think that I could acquire more speed."

It will be very interesting to see if Akiyama can get a win over the tough Jake Shields and if the fight will make any waves in Japan. The UFC did manage to buy some TV time on TV Tokyo, the smallest broadcaster in Japan. Unfortunately the fights will air at midnight Tokyo time, hours after the fights are over but it's a start.

Based on reports from Fight Opinion, it looks as if the UFC's deal with the Dentsu advertising agency and sponsor Don Quixote to book the event as a "sold show" was a very smart play. UFC 144 is a low-risk proposition for Zuffa and just might represent a first step in rebuilding the MMA market in Japan.

*Akiyama is a native of Japan but of Korean descent.

Photo via Getty Images.

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Comments

Akiyama's "star power"

I forget what podcast I was listening to, I think it was one of Sherdog’s, but they were talking with Jake Shields about the fight and he brought up the fact that Akiyama wasn’t exactly well liked in Japan. Is that true?

I also never really knew much about all the previous accusations of greasing and stuff. While he’s extremely sexy, does Akiyama have a tendency to bend the rules?

thats a reference to a judo match he had

The opponent said there was something in his gi which didn’t allow him grab hold. Akiyama switched his gi for another provided without complaint.

I could have sworn Shields made reference to Sexy being a multiple offender.

Supposedly he greased in his fight against Sakuraba.

The Japanese fans were not terribly happy about that.

Supposedly he greased in his fight with Sakuraba.

yes there were two times he was accused in judo
He also greased against Sakuraba.

Not really fine with Japanese fans.

It appears from that picture that Akiyama has gone Super Saiyan.

May God have mercy on us all.

the sexiest kamehameha ive ever seen someone fire

It’s a stacked Japanese roster on thsi card with the return of Japan’s wayward son, QWENTON RRRRRRRRRRRRRRAMPAAAAAAAAAAAAAGE JACKSOOOOOOOOOOOOOOOOOOOON. But how much marketing have the Japanese done with this? Are they utilizing Akiyama’s name and gdlk image from the poster? Or is it just the one flying octogon commercial that w’eve all seen?

Probably none at all

It would be like broadcasting an Aussie Rules Football match on ESPN2. There just isn’t enough interest to spend a ton of money marketing it.

What about Korea? I swear I remember that whole country shutting down for the first UFC broadcast for Dong Hyun Kim and Akiyama on the same card. And (don’t quote me) didn’t they do the same with Tiequan Zhang (God help me if I got that name wrong) for China?

Probably a bit overstated to make the fighters sound like big deals in their countries, but I honestly have no idea.

Wish they gave him an easier fight

I wish I never had to watch shields fight anyone.

Not a fan.

really?

I enjoyed his last fight.

You and me both

A pat on the back here, but I predicted his loss to Jake and Fitch’s loss to Hendricks. I also think Sexy beats him here.

Akiyama!

Y u so orange?

Excessive amounts of sexy
this just in, orange is the sexiest color in the world
what does it mean

to “book the event as a ‘sold show’”?

Dentsu (Japanese ad agency) is covering all costs of the show from sponsor money

Don Quixote (former primary Sengoku backer) and Softbank are two of the show’s big sponsors.

The sex is just oozing out of that photo.

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